Interview on Max Your Business

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In this interview, Kandor Group founder Sheryl Bredeson shares key insights on why every business—regardless of size—needs a strong HR strategy that’s built to grow with them.

Many companies treat HR as a set of policies or a compliance box to check. But real HR leadership is far more dynamic. It’s about aligning people, culture, and business goals in a way that drives sustainable success.

A strong HR strategy touches every part of the organization—from hiring and retention to performance management, employee experience, and leadership development. And as companies grow, that strategy needs to evolve. Bringing in new talent often disrupts the status quo, which can create uncertainty or even resistance. But with the right HR infrastructure—clear expectations, consistent policies, and a strong cultural foundation—growth becomes not just manageable, but energizing.

In the video, Sheryl also discusses common pitfalls, including:

  • Outdated or unclear employment policies
  • Failure to adapt to changing labor laws
  • Inconsistent application of company practices
  • Gaps between leadership’s vision and frontline execution

One key takeaway: culture isn’t just created by HR—it’s built by everyone. Executive leadership must fully support the company’s vision, mission, and values. But it’s also critical to listen to employees, especially those on the front lines who interact with customers daily. Their perspective can reveal what your clients truly value—and whether your internal culture reflects that.

If your business is growing, shifting, or rethinking how it works, this conversation is a great starting point. Watch the full video to learn how to build an HR strategy that fuels your business forward—not just keeps you compliant.

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